Strategy is Our Game

At Checkerboard, we follow a well-defined, three-point business philosophy. This clear focus enables us to give you optimal service and value.

1. Specialize in Tier Two Web sites

Web sites can be classified into three tiers.

Tier One: An entry-level Web site for companies that simply want a presence on the Internet. These are basically static, on-line brochures.
Tier Two: Web sites that play an active role in a company’s business plan. They add measurable value to the sales process, marketing plan, customer service, internal communications and/or client communications.
Tier Three: Web sites for online businesses that require ongoing, highly supervised support (for example, Amazon.com).

2. Work to achieve measurable goals

How do you know if your Web site is working to its maximum capacity? We help each client determine measurable goals, and then use those goals to analyze their existing site. Common areas for improvement include the volume of traffic to the site, marketing, messaging, inefficient shopping experiences, and loop holes in the checkout process.

Defined goals also give you a means to measure Checkerboard’s ability to improve your Web site’s effectiveness.

3. Build long-term partnerships with our clients

We remain proactive at each stage of your project. From analysis, planning and preparation through site development and follow-up, we view ourselves as an extension of your marketing department.

Customer Service Dedication

You will find the entire Checkerboard staff friendly as well as savvy. Many clients have even said that working with us on a project is a lot of fun! That’s because we make it a point to listen to, and understand your unique expectations. Being responsive to your needs is our number one priority. We are constantly looking for ways to improve our equipment and services, to maximize our efficiency, offer you more and better marketing tools, and make each project easier for you to manage.

Count on Checkerboard for excellence in client communications, and for delivering what we promise.

Case Study

Checkerboard indexed the documents on the Web site, making them downloadable for members only. Membership is a lead generation tool because it requires the prospect to give their name, business, title and address.

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