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Kocina Marketing Companies are populated with talented professionals whose sole purpose is to help you reach your customers and teach them to buy your products.

Our staff has a solid academic understanding of marketing and twenty years of project execution to back it up. This allows us to coach you through creating effective marketing strategies, as well as effectively execute the strategies that have been conceived.

Working with Kocina Marketing companies will bring clarity to your marketing and increase your revenue by creating sales rich messages that flow through promotional channels where your target market is actively listening.

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History

 

10+ years developing
powerful sites

Checkerboard has been in business since 1996. We specialize in Web development, online marketing, hosting and Web site maintenance. We are proud of our ability to understand our clients’ needs, of our well-established client communications procedures, our technical know-how, and of our ability to complete each job efficiently and on-time. What sets us apart from other Internet companies? Some of our greatest assets stem from our unusual history and distinctive business relationships.

Checkerboard began as a division of Media Relations, Inc. (MRI), the country’s top performance-based public relations firm. Established in 1988, MRI was founded on the simple premise of providing results-oriented, well-executed public relations programs. It soon became an industry leader for its ability to secure positive and effective media coverage for its clients, which include Fortune 500 corporations as well as small to mid-size companies.

Working within MRI, we quickly became experts at providing clients with well-integrated marketing campaigns that included an online presence. By 2000, we had become our own company. During this time we had developed the skills and instincts necessary to develop flexible, creative Internet solutions for our rapidly expanding and diverse client base.

We continue to work closely with our MRI associates, both as consultants and as recipients of their expertise. This gives our clients some rare advantages. They have the benefit of working with an elite team of professionals proficient in the most up-to-date Internet technology, as well as sales, marketing and public relations.

Checkerboard Advertising Services was founded in 2004 to formally define the expertise that we had been providing our clients for many years. The combination of Internet services and advertising makes good sense for our clients.

We have considerable marketing experience combined with creative and technical capabilities. Not only do we understand the importance of a well-integrated, results-driven campaign, but we have a proven track record of taking a client’s sales message and successfully re-packaging it into an infinite number of effective marketing tools.

Each of our clients’ marketing campaign has a natural progression. When it is time to add a new element to help move its product or service to a higher level, we have the expertise to see that it is done right the first time and with maximum effectiveness.

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Case Study

Checkerboard indexed the documents on the Web site, making them downloadable for members only. Membership is a lead generation tool because it requires the prospect to give their name, business, title and address.

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