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Challenge: The client's initial goal was to create an online sales support presence backed by consistent marketing tools. A subsequent merger and expansion required re-tooling of all print and online materials. Result: Checkerboard produced a site through which users may build very specific customized requests for quotes and information. We also created a new logo, corporate 'handshake' brochure, direct mail pieces, print advertising, business cards and stationary - all consistent their appearance and sales messages. A new Intranet, including an inter-company blog, connects the client's offices in Minnesota, Illinois and China. A monthly e-mail marketing campaign, orchestrated by Checkerboard, keeps clients and prospects apprised of the latest company news. As further assurance of consistent sales messaging, Checkerboard's sister company, Media Relations, Inc., handles all of the client's public relations needs. URL: www.rtdygert.com ![]()
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