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Kocina Marketing Companies are populated with talented professionals whose sole purpose is to help you reach your customers and teach them to buy your products.

Our staff has a solid academic understanding of marketing and twenty years of project execution to back it up. This allows us to coach you through creating effective marketing strategies, as well as effectively execute the strategies that have been conceived.

Working with Kocina Marketing companies will bring clarity to your marketing and increase your revenue by creating sales rich messages that flow through promotional channels where your target market is actively listening.

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Sales Support Portfolio

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Parent Custom Homes

Challenge: To create a Web site that showcases the quality of the client's custom homes.

Result: Checkerboard Internet Services developed a site with large photos that communicated quality and style. The Resources page allows prospects to review the upscale suppliers and materials used in the construction process. The Gallery and Homes for Sale Big pages function as sales tools to encourage visitors to contact the client for additional information.

URL: www.parentcustomhomes.com

RTDygert

Challenge: The client's initial goal was to create an online sales support presence backed by consistent marketing tools. A subsequent merger and expansion required re-tooling of all print and online materials.

Result: Checkerboard produced a site through which users may build very specific customized requests for quotes and information. We also created a new logo, corporate 'handshake' brochure, direct mail pieces, print advertising, business cards and stationary - all consistent their appearance and sales messages. A new Intranet, including an inter-company blog, connects the client's offices in Minnesota, Illinois and China. A monthly e-mail marketing campaign, orchestrated by Checkerboard, keeps clients and prospects apprised of the latest company news. As further assurance of consistent sales messaging, Checkerboard's sister company, Media Relations, Inc., handles all of the client's public relations needs.

URL: www.rtdygert.com

Bwf

Challenge: To share its hundreds of documents with the general public, and use the materials as lead generators.

Result: Checkerboard indexed the documents on the Web site, making them downloadable for members only. Membership is a lead generation tool because it requires the prospect to give their name, business, title and address. In addition, the client can view the exact files each member downloads indicating areas of interest. This information is used for customized e-mail marketing, which also is handled by Checkerboard. We also control sales and registration for BWF's Webinars. And we created the client's print brochure.

URL: www.bwf.com