When creating our new website, we placed careful consideration on SEO.
To retain SEO rankings, we focused on page redirects, meta titles and descriptions.
Claire Ryan
Read Claire's articles below.
Keep your website current with a digital marketing assistant
Websites are only valuable if they are current. Today’s consumers go online to find answers. If your website is filled with outdated information, doesn’t answer their questions or worse – can’t be found – it won’t solve their problem. And you won’t make the sale. Keep your website working for you by making sure it fills your customers’ desires.
How to maintain a website: Delegate it
There’s a common misperception about how to maintain a website. It’s easy to think that once your website is built, you can leave it alone until someone tells you there’s an issue. Not true. Websites need someone to monitor them, just like brick-and-mortar stores need a manager to run them. A website property manager can monitor your website for you. Then you’ll find out quickly if something on your site needs attention. And you’ll gain valuable intelligence you can use to improve your Internet marketing.
Online advertising you may not be using
We successfully use Bing Ads in our online advertising, and we want to help you benefit from this approach. Bing Ads are pay-per-click digital ads that run on Bing and Yahoo. They are similar to AdWords, which run on Google. Both Bing Ads and Google AdWords enable you to deliver your ads to people searching for certain keywords. They can also deliver ads on other websites. They let you make wise use of your budget and deliver your message to a carefully selected audience.
Upcoming seminar will help you improve your digital marketing strategy
Digital marketing can help you attract more website visitors and build customer relationships. You don’t need a technical background to do it. The next MarketSmart seminar, A non-techie’s guide to digital marketing, will help you improve your digital marketing strategy. The seminar will take place on January 27 in Burnsville. Checkerboard President Jason Kocina will provide concrete suggestions to help you reach more customers online.
The two most important actions in web marketing
If I had to describe the best digital marketing practices in two words, I would say “monitor” and “adjust”. It’s essential to monitor your web marketing closely and continually make changes. As a website property manager, I study the details of our clients’ websites and digital advertising. I help clients constantly pursue more leads and sales.
Tell more people about your product with smart website marketing
Good salespeople introduce themselves to potential customers and build relationships with them. The same holds true for your website. Rather than waiting quietly for customers to find it, your website should automatically distribute useful content and demonstrate that you offer resources. We create website marketing systems that do this. We can integrate your website, social media and email marketing to help you tell more people about your product.