We are moving quickly from “content clutter” to “content saturation”. Social media platforms, such as Facebook, now direct stories into members’ news feeds based in part on how much time they spent recently on similar...
Social media marketing can be spontaneous, and that’s a good thing. But with advance planning, you can deliver your content to a wider audience. And you can do so efficiently, while sending a consistent message. Here...
People love to share their opinions online. Consider how often people use social media to express their thoughts. The new Twitter conversational ads appeal to this interest. They make it fun for consumers to discuss a...
Facebook recently announced two new features: Live and Collages. These features make it fun for audiences to learn about your business, products and services. As a digital marketing specialist, I can help you use new...
The right hashtag choices can help you reach broader audiences that are more likely to share and spread your message. When posting content on blogs, Facebook, Twitter, Instagram and Pinterest, your hashtags go beyond...
Using a proper social media strategy and content schedule can help increase the success of your business. There are three easy steps in creating an integrated marketing program through social media. Step 1: Create...