Five ways social media marketing contributes to your bottom line
Social Media Social media marketing contributes to your bottom line in part by increasing brand awareness, improving SEO and building customer relationships. Checkerboard offers social media services that support your website and...
Facebook’s new Bluetooth beacon easily connects with your customers
Social Media Facebook’s new Bluetooth beacon can help you make a stronger connection with your customers as soon as they walk through your door. When customers visit your physical location, the beacon will send Place Tips to the...
A simple four-step process for gaining more Twitter followers …
Social Media One hundred and forty Twitter characters can make a billboard’s worth of marketing impact. But unlike billboard advertisers, Twitter users can change traffic flow. There are techniques you can use to increase the...
Does social media work for B2B marketing?
Social Media Using social media for B2B marketing is no longer a fringe idea. It’s estimated that 84 percent of B2B marketers make use of this ever-evolving promotional channel. The key to successful B2B social media marketing is...