Portfolio:Benny Boy's
Campaign Goals:
- Create a professional logo and label design
- Create a functional and easy-to-use e-commerce platform
- Manage a digital ads campaign to reach new buyers
Here's how we helped them out
Graphics / Visual Identity
We created a brand new branding and visual identity for Benny Boy's, helping them appear more professional. The goal of the graphic design was to create something professional yet visually compelling and unique, helping them get their seasoning onto the shelves in stores. We worked with their team to create multiple logos and color schemes, and made dozens of changes before finding the perfect fit.
WordPress Development
We developed a WordPress site that stands out in the industry, is easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates WooCommerce and other customized features. We emphasized function above all else, allowing the site to operate fast and smoothly without any backend errors.
Responsive Web Design
The future has arrived for the internet, and every website needs to look create on every screen resolution. We constructed a responsive design that looks great on every device. This allows mobile users to have a positive experience, while also helping mobile SEO and conversion rate for non-desktop users. The new design is future-proof, and will look great on every new phone or tablet size.
E-Commerce Design
Alongside their new logo and label, Benny Boy's needed an online store to help them expand their target audience and sell products online. The site was designed with the same fonts, colors, and overall feel as the label, and shopping was prominently featured to make buying an easy task. The site not only takes payments, it also easily connects to Benny's backend processes and includes features such as sales, custom shipping, variations, and more.
Digital Advertising
After launching the new website we helped get the word out with a few small advertising campaigns, primarily utilizing Facebook Ads. We created marketing images and copy, and curated an audience of people most likely to buy. We also worked to systematically expand his audience, getting more social media followers for easier marketing in the future.