Portfolio:Regular Girl
Campaign Goals:
- Build brand awareness and sales
- Feed traffic into the sales funnel
- Build consumer and key influencer databases
Email Marketing
Blog Articles in 2016
Long-Tail Keywords
Email Marketing
Impressions
Placements
Email Marketing
Average Monthly Website Visits
Content Stream
Our content and digital management teams devised a program to provide a consistent content stream to Regular Girl’s expanding network.
Content Stream
Our content and digital management teams devised a program to provide a consistent content stream to Regular Girl’s expanding network.Email Marketing
Customized Content
Leveraging the affiliate network got Regular Girl’s name and content in front of a larger audience, as did an email campaign targeting affiliates and featuring seasonal promotions.
Email Outreach
Created and sent content targeting the affiliate audience, encouraging affiliates to feature Regular Girl in their content and promotions.
Results
Achieved 184 Registered Affiliates.Email Marketing
Ad Performance Metrics
- 394,045 Impressions
- 2.74% Average Click-Through Rate
- 10,205 Unique Page views
- 5,864 Clicks
- $0.13 Average Cost Per Click
- 5:42 Average Time on Page
Retargeting
Visitors to the Regular Girl website who didn't make a purchase received messages in their Facebook feeds promoting the product.
Collected more than 50 emails through advertising
Email Marketing
- 2015
- 2016
%
Open Rate
%
Click rate
The Results
2,460
Subscribers
37
Affiliate Sales
26,553
Web Visits
And over 18,117 landing page visits
“Media Relations Agency and Checkerboard were the logical choices for this project because they have the right expertise. There were many elements that had to work seamlessly together, from the graphics and digital technology to the content and media outreach. Good communications and follow-through were essential. We worked together as a well-functioning team. This was a fun product launch!”