Botanic Innovations produces a broad range of highly specialized oil ingredients from fruit, vegetable, grain and herb seeds. The company wanted to update its web presence to display its product information in a clearer and visually appealing way, improving users’ experience. We created a style guide, fully responsive wireframes, and mockup designs with desktop, tablet and mobile versions to help achieve these goals. Our designs updated look and feel of the website, and better highlight the fresh and natural ingredients Botanic Innovations uses to produce its oils.