Polyphenolics asked Checkerboard to modernize its site so that it was more in keeping with the way we all prefer to receive information today. Polyphenolics wanted a sensory experience using video, written content and interactive design. Here’s the catch: The company also needed us to create two different sites – one for trade, the other for consumers – and the ability to operate both using one back-end dashboard. We devised a system enabling Polyphenolics to post, edit and create for either site without needing to navigate back and forth. With the framework in place, we dressed the site in a clean, modern design, complete with animations, video backgrounds and subtle interactivity.