PharmaCare US asked us to help launch its new line of Real Health SuperFoods. Superfoods are natural food products – food toppers, smoothies and juices – which contain high concentrations of nutrients, phytochemicals and antioxidants that are especially beneficial to health and well-being. To support the product launch in Seattle, Washington-area Bartell Drugs locations, Checkerboard created a content-rich website, designed the Real Health SuperFoods social media presence and implemented an email marketing system. Our sister company Media Relations Agency spearheaded the publicity campaign which generated interest as well as traffic to the website and social media channels. This publicity also encouraged consumers to sign up for future mailings and to visit the participating Bartell Drugs locations to purchase Real Health SuperFoods products.