The danger of not listening to your customers
Audio Article Your customers are smart. They may know far more about your product, and your competitor’s product, than you think. They’re actively researching your product online. They’re sharing opinions of brands on social media....
What is your content marketing strategy?
Integrated Marketing What’s working well? What are your biggest challenges? Content marketing has become complex. Not that long ago, it might have required a few hours of your attention each month. Today, content writing deserves several...
Four reasons to include video in your next marketing campaign
Audio Article Your digital marketing strategy needs to include video. It’s more than just a trend. It’s just may be the future of marketing. If you’re not already using video on your website and social media channels, it’s time to...