We all love trying a little do-it-yourself maintenance of our homes: pounding nails, getting out the paintbrush, planting flowers. But there are also projects when you have to call in the experts: remodeling the...
Remember the children’s game, telephone? The message starts at one end of a line, is passed from ear to ear, and comes out as a totally different message at the end. That can happen to your marketing if you don’t start...
We wanted the form on our new website to have a bit of personality, and be a fun process to complete. We also wanted to weed out the spammers. Having a CAPTCHA on forms blocks the millions of spambots from posting...
When creating our new website, we placed careful consideration on Search Engine Optimization (SEO). We did not want to hurt our rankings that we had spent years building. To retain Checkerboard’s SEO rankings, we...
When we last designed our website, we reviewed our content planning process to determine the kinds of updates we wanted to write and schedule regularly. We categorized those into such topics as “Fresh Ideas” and “Quick...